Sweden arrives
in Monterrey.
Volvo owns the moment.
Camp Sweden × Volvo Group — Partnership Proposal
FIFA World Cup 2026 — June 14, Monterrey, México
Two Swedish stories.
One city. One summer.
Arriving in Monterrey for Sweden vs Tunisia — FIFA World Cup Group Stage, June 14, 2026. The largest gathering of Swedish football fans outside Sweden in history.
Volvo Group's new heavy-duty truck manufacturing plant in Ciénega de Flores, Nuevo León — opening summer 2026. The most significant Swedish industrial investment in North America in modern times.
This is not a coincidence.
This is Volvo's moment to stand at the door.
After the final whistle —
the real challenge begins.
Estadio BBVA is located in Guadalupe — a considerable distance from the city centre. After a World Cup night match, the area around the arena will be overwhelmed. Security perimeters, gridlocked traffic, surge-priced ride apps charging up to 80 USD per ride. 4,000 Swedish supporters, many unfamiliar with the city, need to get safely to the celebration.
The Swedish Embassy in Mexico has been informed of the event planning and has expressed clear support for a structured, safe transport solution. This is a meaningful act of responsibility for Swedish citizens travelling in a foreign country.
Volvo provides the solution.
Volvo-branded buses. Free for every passenger.
"Safe Ride by Volvo."
Camp Sweden Official After-Party
Café Iguana — Barrio Antiguo
Café Iguana is one of Monterrey's most iconic venues — a rock institution with over 30 years of history, two live stages, and a rooftop terrace overlooking Barrio Antiguo. For one night, it becomes the cultural epicentre of the Swedish World Cup experience.
The concept:
Sweden Meets Mexico.
Two worlds, one room.
Sweden meets Mexico.
Two worlds. One room.
The Swedish Bar
- —Swedish flags and blue/yellow lighting throughout
- —Absolut Vodka — Swedish signature cocktails
- —Estrella chips on the bar
- —Swedish music playlist
- —Swedish bartenders in costume
The Mexican Bar
- —Café Iguana's authentic Mexican character preserved
- —Altos Tequila — Paloma, Margarita, signature drinks
- —Local Mexican snacks and flavours
- —Mariachi ensemble performing early evening
- —Mexican playlist and local atmosphere
Every guest moves freely between both worlds.
The Swedish bar. The Mexican bar.
One unforgettable night.
The Secret Act
— presented by Volvo —
The evening will feature a headline secret Swedish live artist — a name with deep roots in Swedish football culture and mass recognition across every generation of supporter. The reveal happens on the night.
The moment 1,000+ Swedish fans realise who is on stage — minutes after their national team has played in the World Cup — is one of the most powerful emotional peaks an event can deliver.
Bryant
One of Sweden's most beloved and culturally relevant artists. Multi-platinum, Grammis-winning Album of the Year and Song of the Year (2022) — and the first artist since 1962 to hold positions #1, #2 and #3on Svensktoppen simultaneously.
Her catalogue connects across every generation of Swedish supporter. When she walks on stage in Monterrey, the room becomes a moment that travels far beyond the venue.
Publicly marketed as "The Secret Act" — the reveal happens on the night.
"The Secret Act — presented by Volvo"
The performance is branded. Your name on the most memorable moment of the night.
Filmed. Owned. Broadcast.
The full performance will be filmed professionally by the Minute Studios production team. Volvo receives exclusive rights to publish on YouTube and social channels — reaching Swedish audiences far beyond the room.
One night.
Two unmissable moments.
Safe Ride by Volvo — Arena to After-Party
Volvo-branded buses carry every Swedish supporter directly from Estadio BBVA to Café Iguana the moment the final whistle blows. The brand owns the journey from stadium to stage.
Official After-Party — Café Iguana
The Secret Act — presented by Volvo. The rooftop terrace. The Swedish bar. The Mexican bar. The night Sweden remembers forever.
Three reasons this is
Volvo's decision to make.
Volvo invented the three-point seatbelt.
Now it gets Sweden home safely.
Safety & Responsibility
Volvo's global brand promise is built on zero accidents and safe mobility. Providing safe, organised transport for thousands of Swedish citizens in a foreign city — endorsed by the Swedish Embassy in Mexico — is not a sponsorship. It is proof of purpose.
Local Anchoring in Nuevo León
Volvo is opening a $1 billion factory in this city. Welcoming Sweden to Monterrey on World Cup night tells the region — its politicians, its workforce, its community — that Volvo is not just building a factory. They are becoming part of the city.
PR & Earned Media
Sweden's largest media houses — SVT, TV4 and Sportbladet — have confirmed presence on the ground in Monterrey. 'Volvo drives Sweden home from the World Cup' is a story that writes itself. The buses, the performance, the night — captured and broadcast to millions of Swedes in real time.
Combined reach: millions of Swedes across broadcast, digital and social.
In context: Volvo is investing $1,000,000,000 in Nuevo León.
The Platina partnership investment is less than 0.1% of that.
The reputational return is incalculable.
Two ways
to step in.
Primary Partner
Volvo owns the narrative of the entire night.
- ✓Volvo-branded buses — full shuttle from stadium to after-party
- ✓"The Secret Act — presented by Volvo" naming rights
- ✓Event naming: "Camp Sweden After-Party — presented by Volvo"
- ✓Professional filming rights for YouTube & social
- ✓Branding throughout the venue and all communications
- ✓On-stage address to 1,000+ guests
- ✓20 event invitations
The Safe Ride Package
Volvo owns the transport story.
- ✓Volvo-branded buses — full shuttle from stadium
- ✓'Official Transport Partner' across all communications
- ✓On-stage acknowledgement at the after-party
- ✓Photo and content rights to the transport operation
- ✓10 event invitations
Investment levels and structures shaped together — open to discuss what fits Volvo's ambition.
Who you're partnering with.
Founded 2004. Sweden's largest football supporter organisation. Non-profit, working in close collaboration with the Swedish Football Association. 20,000+ social media followers. Present at every major tournament.
Swedish production company co-founded by Jonas Lindblad. Based in Mexico City. Executive producer for all Camp Sweden arrangements in Mexico during the 2026 FIFA World Cup. Background in film and TV production.
The factory opens this summer.
The match is June 14.
Let's make this the night Volvo welcomes Sweden to Monterrey.
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